News —

‘Micro-learning’ features five-minute courses.

by / Thursday, 22 June 2017 / Published in News

How do you train people who gulp down information in 10-second bites then move on?

Let them train themselves.  Thanks to smartphones, on-demand entertainment and social media, the average attention span in North America dropped from 12 seconds in 2000 to 8 seconds in 2015, according to a 2015 Microsoft study. Attention span is the time a person can stay focused on a single task and filter out distractions. So, large employers are using micro-learning apps and websites to deliver training in short lessons. The practice is becoming favored because workers who want the training take less time out of their work day to get it.

Try Linkedin,, Grovo and Duolingo for a few new skills.  They include a mix of video and interactive lessons that take under five minutes and include a quiz for a variety of topics from business applications to language instructional videos. Companies make the lessons available to users whenever they want to access them online or with their smartphones. For example, Duolingo is used by Uber Technologies in Mexico and other South American countries. Uber offers it to drivers who want to brush up on their English so they can attract more fares.

Micro-learning encourages workers through spaced repetition, which is more effective than cramming a lot of content into a long in-person seminar.